The standing terms for every paid placement. A booking confirmation only has to name the dates, the placement and the price — everything else lives here, in public, where both sides can read it before anyone pays.
Last updated September 4, 2026
Placements on NYC Now Guide are sold directly by Alex Oz, sole publisher of the site (“the publisher”). The publisher is an individual, not a company, and is not a US person for tax purposes. A completed IRS Form W-8BEN certifying that status is available on request before payment.
Questions before booking go to hello@nycnowguide.com.
Sending the enquiry form is not a purchase and does not reserve anything. Nothing on the advertising page is an offer capable of acceptance.
A booking exists only when the publisher has sent a written confirmation naming the placement, the flight dates and the price, and the advertiser has agreed to it in writing. Email counts as writing. These terms apply to that booking as they read on the day it is confirmed.
A placement is a slot in a rotation, for a stated period, on stated pages. It is not a guaranteed number of impressions, a guaranteed number of clicks, exclusivity, or a position at the top of any page. Other advertisers may share the same rotation.
The publisher reports the campaign's actual views and clicks through a private report link, refreshed daily while the campaign runs.
Buying a placement buys a slot and nothing else. It does not affect which events are listed, how they are ordered, how they are described, or whether they are removed. The publisher will not accept money for coverage and does not offer it.
Every placement carries a visible Sponsored label. That label is a legal requirement under US advertising-disclosure rules and is not removable, resizable on request, or negotiable.
The advertiser supplies the headline, an optional supporting line, an image, a call-to-action label and the destination URL, by the deadline in the booking confirmation. If creative arrives late, the flight still starts and ends on the confirmed dates.
By supplying creative the advertiser confirms that it owns or is licensed to use everything in it, and that its claims are truthful and can be substantiated. The advertiser is responsible for the page it links to.
The publisher may refuse or pause creative that is misleading, unlawful, infringing, or unsuitable for a general audience — including anything promoting gambling, adult content, weapons, tobacco, cryptocurrency offers, or medical claims. Where creative is refused before the flight starts, the fee is refunded in full.
Unless the booking confirmation says otherwise, payment is due in full before the flight starts. A flight does not begin until payment has cleared. Prices are in US dollars.
Bank transfer fees and currency conversion charged by the advertiser's own bank are the advertiser's. The publisher issues an invoice for every booking.
Each side's total liability to the other for anything connected with a booking is limited to the amount paid for that booking. Neither side is liable for indirect or consequential loss, including lost profits or lost business.
The advertiser indemnifies the publisher against claims arising from the advertiser's own creative, claims or landing pages.
The publisher reports counts — views and clicks for that campaign. No personal data about readers is collected for advertisers, shared with them, or sold to anyone. What the site itself collects is described in the privacy policy.
Details submitted through the enquiry form are used to answer the enquiry and to run any booking that follows, and are deleted on request.
These terms may change. A booking is governed by the version in force on the day it was confirmed — the date at the top of this page is the version stamp, and the version accepted with an enquiry is recorded with it.
A booking is governed by the laws of the State of New York, and the courts of New York County have jurisdiction over any dispute arising from it.